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GAN launches Simulated Gaming™ for Twin River

2 December, 2016



GAN launches Simulated Gaming™ for Twin River


Experience fully integrated with Rhode Island properties’ Rewards Program



London & Dublin | December 2, 2016: GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, announced that it has launched online Simulated Gaming™ for Twin River Management Group, Inc. (“Twin River” or “the Client”) in Rhode Island.


Twin River Casino in Lincoln, Rhode Island offers over 4,200 slots, 113 table games, more than 162,000 square feet of gaming space, a major event venue and several bars and restaurants.





  • GAN launched its ninth Simulated Gaming™ client online at following a rigorous technical deployment process meeting the compliance requirements of both the Client, and the Rhode Island lottery regulator.


  • Launched on November 22, 2016 through linkage via with apps published on November 24, 2016 and patron marketing launched November 28, 2016.


  • Delivering converged online to on-property gaming: Patrons receive a rebate on selected online purchases, which are redeemable on-property in Rhode Island. GAN’s US-patented iBridge Framework™ links the GameSTACK™ Internet gaming system to Twin River’s existing casino management system deployed in Rhode Island.


  • The Simulated Gaming™ offering is operated from an instance of the GameSTACK™ Internet gaming system deployed in Las Vegas Nevada and is currently integrated with Twin River’s loyalty program. 


  • Simulated Gaming™ is an innovative Internet gaming service designed by GAN specifically for land-based US casinos, offering a gaming-as-entertainment consumer website and mobile apps that include over 200 casino slot and table games, including poker, backgammon, gin rummy, poker dice and blackjack tournaments.



Management Commentary


Phil Juliano, SVP & Chief Marketing Officer of Twin River Management Group, Inc. commented:


“GAN has worked closely with our marketing team, as well as our regulators, in order to strike a pragmatic balance between social casino gaming and regulated player protection features, ensuring our Simulated Gaming™ website and mobile apps were launched with a competitive market offering. We are finally in the digital space, allowing our guests another way to play.”



Dermot Smurfit, CEO of GAN commented: 


“Twin River brings GAN’s market-leading Simulated Gaming experience back online in the lucrative regional New England gaming market. Twin River guests have already warmly received the online experience delivered by GAN, which is strengthening Twin River’s guest relationships on-property.”



FAQ’s about GAN’s Simulated Gaming™


  • Launched in the US by GAN in January of 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos. with Simulated Gaming average revenue per daily active user (ARPDAU) of $2.75 in 2014, and $2.32 in 2015, compared as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators on Facebook.


  • Supported by 123 months of operating data across nine (9) major US casinos’ deployments, Simulated Gaming™ has now proven to drive increased visitation on-property, and in 2014 delivered on average a +28% uplift in on-property theoretical win due to increased visitation by existing patrons who also engage with Simulated Gaming™ online.


  • US casino operators report +50% of their surveyed casino patrons are already engaged in playing Social Casinos on Facebook. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.3 billion annually worldwide in 2015 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.



About Twin River Management Group, Inc.


Twin River Management Group owns and manages two casinos in Rhode Island and one in Mississippi, as well as a Colorado horse racetrack that possesses 13 OTB licenses. Properties include Twin River Casino in Lincoln, RI, Newport Grand Casino in Newport, RI, Hard Rock Hotel and Casino in Biloxi, Mississippi and Arapahoe Park in Aurora, Colorado. TRMG is a wholly-owned subsidiary of Twin River Worldwide Holdings, Inc. For more information, visit



About Twin River Casino


Twin River Casino is a world-class gaming, dining and entertainment destination with over 4,200 slot machines, 113 Table Games, Simulcasting, an Event Center, a Comedy Club and a host of dining options. For more information, visit



For further information please contact:




Dermot Smurfit                   

Chief Executive Officer                 

+44 (0) 20 7292 6262                

[email protected]       


Investors: The Equity Group NY


Adam Prior

Senior Vice President

+1 212 836 9606

[email protected]





John Frain / Roland French            

+353 1 679 6363      



GAN | Overview


GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAN


The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.


GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.


GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI. 


In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated Gaming™ website via in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN’s Simulated Gaming™ launching in H1 2016. Also in December 2015 Lady Luck Interactive, a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ launching in H1 2016. In February 2016 Rock Gaming (re-branded as Jack Entertainment) chose GAN’s Simulated Gaming™ to support their Ohio-based casino properties launching online in H2 2016. In March 2016 an undisclosed major casino operator in the North East chose GAN’s Simulated Gaming™ launching in H2 2016. In April 2016 major Tribal casino operator Chickasaw Nation chose GAN’s Simulated Gaming™ launching in late 2016. In June 2016 Tribal casino operator TurningStone Casino Resort chose GAN’s Simulated Gaming™ launching in early 2017. In July 2016 Nevada’s Station Casinos chose GAN’s Simulated Gaming™ launching early 2017. In September 2016 a major existing US casino client nominated GAN to launch real money Internet casino gaming in Europe and other Rest of World regulated markets commencing in H1 2017.


In March 2016 GAN launched its first virtual reality (VR) Simulated Gaming application containing authentic Class III slot machines compatible with Oculus Rift VR headsets and is available to download from New York’s Empire City Casino Simulated Gaming desktop website located at



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