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Meet the Team


Dermot S. Smurfit is our Chief Executive Officer and a member of our Board of Directors. Dermot joined GAN as a director in 2003 and became Chief Executive Officer in 2010. He previously worked in the European Investment Banking team of SoundView Technology Group. He has operational and management experience in online gaming through his experience with GAN, together with M&A, strategic advisory and private equity financing experience in the gaming technology industry. Dermot is a qualified (non-practicing) U.K. lawyer specialized in corporate finance. His education encompasses an LLB in Law from Exeter University, the Legal Practice Course from the College of Law (U.K.) and the Investment & Corporate Finance advisory qualification from the U.K.’s Financial Conduct Authority.

Jan has been in the software development business since 2000, doing hands-on development for every company in which he's worked, often in a management role. Jan was the first employee of Coolbet and, at the beginning of 2015, he quickly put together a development team to build the Coolbet platform from scratch. The software was being developed roughly a year before Coolbet went live with the website consisting of online Sports betting and Casino. Before Coolbet and GAN, Jan was working in Betsson Group as a Development Center Manager - with Nordicbet and Triobet brands.

Prior to joining GAN, Ms. Tiscareño served as General Counsel for William Hill where she oversaw the company’s retail and online sports betting expansion into the U.S. market and ensured compliance with the complex U.S. regulatory environment for online gaming. Prior to William Hill Ms. Tiscareño served as Assistant General Counsel at Aristocrat Technologies, Inc. Ms. Tiscareño holds a Bachelor of Arts (B.A.) in Sociology from the University of Nevada Las Vegas and earned her Juris Doctorate (J.D.) degree from the Capital University Law School.

Giuseppe Gardali is our President, B2B. After a variety of commercial and operational roles within GAN, Mr. Gardali last served as the Company’s Senior Vice President, Content Distribution, from March 2022 to date, role which he actively still covers.

Meir Deutsch is our Chief Marketing Officer, serving in that role since November 2019. Meir joined GAN in April 2018 as Managing Director, GAN Digital and has over 20 years in senior Marketing roles and nearly 10 years of gambling and gaming industry experience. Immediately prior to joining GAN, Meir held digital marketing leadership roles at William Hill’s European operations. During his career, Meir served in senior strategy and marketing roles in a few internet and telecom startups, as well as established companies such as AOL, DST and Hutchison. Meir began his career at the American Chamber of Commerce. He received his BA  in Economics and MBA from Tel Aviv University.

Endre Nesset has been our President of B2C since August 2022 and is in charge of driving and growing our B2C operations based out of Tallinn, Estonia. Endre has 15 years of industry experience in online gaming across B2C and B2B operations across multiple markets and continents. Previous roles include SVP Global Sports at Coolbet / GAN and Director of Sports at GiG.

Prior to joining GAN, Ms. Wong served as Global VP, Head of People, at Dollar Shave Club, where she helped lead the transformation of the organizations structure from Direct-to-Consumer to Omni-Channel, built the company’s global talent management strategy, and drove efficiencies across several components of the organization. Before joining Dollar Shave Club, Wong served as VP of Talent Management and Operations and NBC Universal. Prior to that, Wong held roles in Change Management at Apple Inc. and Salesforce.

Joann Pierce is the VP of Sales & Operations for GAN's Enterprise Digital iGaming Services and Solutions, where she is responsible for maintaining existing and new partner relationships. Joann joined GAN early 2020, having started her gaming career with WMS Gaming in 1999. Joann has extensive experience in the expansion of new market business development across multiple industries including, brick and mortar EGT sales, Enterprise Software Sales, iGaming, and Sports Betting. She brings to GAN, a proven success record of growing and managing business partnerships across several business lines.

Rob Lekites is responsible for establishing new Sports Betting relationships, and ensuring flawless operational integrations with our partners across North America. Rob joined GAN in early 2021, having come from TwinSpires (CDI) where he successfully led the Retail Sports betting development, and operations efforts across all new and existing markets. Rob has extensive experience in new market & business development across multiple industries including, iGaming, corporate lending, and hospitality. He brings to GAN a proven success record of growing and managing business partnerships across several domains, including his most passionate…Retail Sports Betting.